by Larry Yost | Nov 15, 2020 | Blog
Medical device startups are not typically known for their cutting edge websites. There is an odd disconnect between the innovative nature of new medical technologies and one’s experience when interacting with their brands online. We can attribute much of this common...
by Larry Yost | Nov 1, 2020 | Blog
Recently I ran and completed the 20 kilometer of Paris race…this was the fifth year in a row I ran this race which begins and ends at the Eiffel Tower. As I think back on this year’s race, and also prepare for the Seacoast Half-Marathon which will be held...
by Larry Yost | Oct 15, 2020 | Blog
As a follow-up to my previous introductory blog post on reinforcing the buying decision, a key customer group which is essential to focus this effort on during your products initial introduction is key opinion leader (KOLs) you have worked with during the development...
by Larry Yost | Oct 1, 2020 | Blog
You’ve recently launched a new medical technology and now have met your initial strategic milestone of having your first customers try the product and express their approval for how the product performed. Depending on the product and the technical requirements...
by Larry Yost | Sep 15, 2020 | Blog
“But the power of science lies in open publication, which, with the rise of the Internet, is no longer constrained by the price of paper.” – Michael Shermer Rapid acceptance of new concepts and innovative medical procedures in the marketplace is key...
by Larry Yost | Sep 1, 2020 | Blog
How often do you receive spam in your inbox from companies trying to sell you market reports? It’s either the latest U.S. market data or information on global markets for a wide variety of medical conditions or procedures. Most come with an offer for a...
