Corporate and Product Branding
Your brand is the visual or perceptual identity of your company. Your corporate branding conveys the mission of your company and its associated products and services. Your product brand(s) support your marketing strategy and aligns with your product positioning. If your company has developed a innovative technology platform that is applicable across several market segments, then it important to also establish a brand for the platform as well. Since many early stage medical technology companies only have a single product or technology platform, it is important to devise branding strategies which avoid confusion between these three element.
The Atticus Group has worked with a number of medical technology companies to help them to develop corporate, product, and technology platform branding. Our experience and understanding of the importance of creating branding strategy and branding elements has enable us to support out clients goal of having their company and products stand out in the minds of customers within targeted segments. Remember, a brand is not simply a name or a logo – it is how you want to be perceived by your customers.
Contact us to learn more about our process for developing company, product, and technology platform brands and to see examples of our work.
What stage of product development are you at?
The mission of The Atticus Group is to partner with medical technology and molecular diagnostic companies to assist in the development of comprehensive strategic plans and tactical marketing solutions which drive revenue growth. Our specialty is working with companies who have novel medical technologies or diagnostic tests that are targeted towards the U.S. and select global markets. Our broad experience providing strategic insight and creative marketing solutions for innovative medical technology companies allows The Atticus Group to tailor our efforts to meet our customers needs.
Which of the below represents where you are at in the product life cycle? Click on the appropriate box to learn more about how The Atticus Group can help support your needs.
Is your product in the development stage?
Just getting started with an innovative new technology?
Whether you’ve got an initial prototype or are still in the design phase, The Atticus Group can help with sound advice for developing an initial business plan, defining the market for your device and helping you to address questions that may aid in your quest for future funding.
Are you preparing for product launch?
Ready to lay the groundwork for a successful product launch?
You’ve designed an innovative medical technology, confirmed its efficacy in clinical trials and are about to clear your last regulatory hurdles. You’re about to send your product out into the world – The Atticus Group can help you with pricing strategies, financial projections, development of economic messaging and more. Wherever you are in the process of commercializing your product, The Atticus Group can offer professional assistance with business development and creative marketing solutions that will help you make the most of your product’s strengths in today’s complex and crowded healthcare marketplace.
Is your product commercialized?
Need help gaining market adoption of your technology?
You’ve cleared all of the regulatory hurdles and have commercialized your technology – now you want to grow your business. The Atticus Group can help with tactical marketing solutions which can assist you in gaining a foothold in your targeted market segments and to drive product acceptance. Wherever you are in the process of commercializing your product, The Atticus Group can offer professional assistance that will help you make the most of your product’s strengths in today’s complex and crowded healthcare marketplace.