Technology Licensing and Strategic Partnerships
At a certain point in the process of developing and commercializing a new medical technology, opting to pursue a licensing or distribution deal with strategic partners may help you to gain access to new geographic markets, to increase sales and marketing capacity, or to expand distribution channels for your technology. Partnering with a larger more established company may also be an option when additional resources and expertise are needed to pursue regulatory approval, implement clinical studies, and to develop the technology for additional clinical uses or applications.
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Strategically, there are considerable differences between a distribution or licensing agreement with the choice of which to pursue depending on a number of factors. In addition to the financial terms of the agreement, other key considerations include the duration of the agreement, whether the agreement grants exclusivity or not, and the establishment of opt out terms including minimum annual sales thresholds. It is also important to establish a mechanism which insures the company who developed the technology retains some control on product messaging and strategic activities. In some circumstances, a licensing or distribution deal may be a precursor to the outright purchase of the technology (or the company itself).
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The Atticus Group has assisted several of its clients to draft and negotiate licensing and distribution agreements with strategic partners which assisted their efforts to expand the availability of their technology in select markets. We would be happy to review our experience with you and assist with developing your licensing or distribution strategy or the identification of potential strategic partners for your technology.
What stage of product development are you at?
The mission of The Atticus Group is to partner with medical technology and molecular diagnostic companies to assist in the development of comprehensive strategic plans and tactical marketing solutions which drive revenue growth. Our specialty is working with companies who have novel medical technologies or diagnostic tests that are targeted towards the U.S. and select global markets. Our broad experience providing strategic insight and creative marketing solutions for innovative medical technology companies allows The Atticus Group to tailor our efforts to meet our customers needs.
Which of the below represents where you are at in the product life cycle? Click on the appropriate box to learn more about how The Atticus Group can help support your needs.
Is your product in the development stage?
Just getting started with an innovative new technology?
Whether you’ve got an initial prototype or are still in the design phase, The Atticus Group can help with sound advice for developing an initial business plan, defining the market for your device and helping you to address questions that may aid in your quest for future funding.
Are you preparing for product launch?
Ready to lay the groundwork for a successful product launch?
You’ve designed an innovative medical technology, confirmed its efficacy in clinical trials and are about to clear your last regulatory hurdles. You’re about to send your product out into the world – The Atticus Group can help you with pricing strategies, financial projections, development of economic messaging and more. Wherever you are in the process of commercializing your product, The Atticus Group can offer professional assistance with business development and creative marketing solutions that will help you make the most of your product’s strengths in today’s complex and crowded healthcare marketplace.
Is your product commercialized?
Need help gaining market adoption of your technology?
You’ve cleared all of the regulatory hurdles and have commercialized your technology – now you want to grow your business. The Atticus Group can help with tactical marketing solutions which can assist you in gaining a foothold in your targeted market segments and to drive product acceptance. Wherever you are in the process of commercializing your product, The Atticus Group can offer professional assistance that will help you make the most of your product’s strengths in today’s complex and crowded healthcare marketplace.
