Web Design and Development
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Emerging medical technology companies are not typically known for their cutting edge websites. There is an odd disconnect between the innovative nature of new medical technologies and one’s experience when interacting with their brands online. We can attribute much of this common shortcoming to limited resources, pre-market technologies, and the regulatory landscape in which we operate, but when it’s time to commercialize your product, it’s time to pay close attention to your presence on the web.
Using other medical device websites as benchmarks is both instructive and misleading – instructive for tasks related to product positioning, but misleading because of the aforementioned poor quality of many device websites. Even the big players (especially the big players) in the medical technology space do a poor job of presenting new technologies. The trouble is, because of the way the internet is constructed, your website lives immediately next door to consumer and other sites that have been rigorously developed with millions of dollars spent refining every aspect of the experience. These websites set the expectations of your audience, less so your competitors. So, while experience in the medical device realm is an important qualification when evaluating web developers, the strength and breadth of their portfolio, including work on non-medical websites, should be considered as well.
In the end, what you’re looking for is a partner who can help you make the right decisions about your online presence. There are thousands of web developers out there who can build you a pretty website, but the best among them will have a well-defined system for engaging their clients and bringing out the best in them.
The Atticus Group has both the experience and expertise to design and develop websites which communicate our clients company and product brands and aligns with the innovativeness of their medical technologies. We know how to work in this regulated space and have a process in place which enables us to quickly and efficiently build websites which meet our customers needs that also add the flexibility for our customers to manage their own content on a go forward basis. We also know how to design and develop spectacular looking websites at a much lower cost than what high-priced web design companies charge.
Contact us to see examples of websites we have developed and to learn more about our capabilities.
What stage of product development are you at?
The mission of The Atticus Group is to partner with medical technology and molecular diagnostic companies to assist in the development of comprehensive strategic plans and tactical marketing solutions which drive revenue growth. Our specialty is working with companies who have novel medical technologies or diagnostic tests that are targeted towards the U.S. and select global markets. Our broad experience providing strategic insight and creative marketing solutions for innovative medical technology companies allows The Atticus Group to tailor our efforts to meet our customers needs.
Which of the below represents where you are at in the product life cycle? Click on the appropriate box to learn more about how The Atticus Group can help support your needs.
Is your product in the development stage?
Just getting started with an innovative new technology?
Whether you’ve got an initial prototype or are still in the design phase, The Atticus Group can help with sound advice for developing an initial business plan, defining the market for your device and helping you to address questions that may aid in your quest for future funding.
Are you preparing for product launch?
Ready to lay the groundwork for a successful product launch?
You’ve designed an innovative medical technology, confirmed its efficacy in clinical trials and are about to clear your last regulatory hurdles. You’re about to send your product out into the world – The Atticus Group can help you with pricing strategies, financial projections, development of economic messaging and more. Wherever you are in the process of commercializing your product, The Atticus Group can offer professional assistance with business development and creative marketing solutions that will help you make the most of your product’s strengths in today’s complex and crowded healthcare marketplace.
Is your product commercialized?
Need help gaining market adoption of your technology?
You’ve cleared all of the regulatory hurdles and have commercialized your technology – now you want to grow your business. The Atticus Group can help with tactical marketing solutions which can assist you in gaining a foothold in your targeted market segments and to drive product acceptance. Wherever you are in the process of commercializing your product, The Atticus Group can offer professional assistance that will help you make the most of your product’s strengths in today’s complex and crowded healthcare marketplace.
