Test 1A
Test 1B
Product Positioning
Identifying and targeting market segments which will produce a steeper early adoption curve for your technology is vital to obtaining strong start out of the blocks. Assessing differing market segments should not only be solely based upon the market potential, but also on the potential barriers to entry which may exist within these segments. While many medical technology have the potential to be used across a number of market segments. Understanding which of these segments represents the greatest opportunity when the barriers to entry are factored into the equation requires a true understanding of the marketplace. Read more
Test 1D
Tactical Solutions
Once you have defined the sales and marketing strategy for your innovative medical technology, its important to implement a wide range of tactical marketing activities in order to drive product adoption and revenue growth. The Atticus Group has a proven track record of providing tactical marketing solutions to numerous U.S. and European-based companies with emerging medical technologies or patient care solutions.
Select any of the below to learn more about how we can help you meet your technology marketing needs.
Corporate and Product Branding
Your brand is the visual or perceptual identity of your company. Your corporate branding conveys the mission of your company and its associated products and services. Your product brand(s) support your marketing strategy and aligns with your product positioning. If your company has developed a innovative technology platform that is applicable across several market segments, then it important to also establish a brand for the platform as well. Since many early stage medical technology companies only have a single product or technology platform, it is important to devise branding strategies which avoid confusion between these three element. Read more
Website Development and Design
Emerging medical technology companies are not typically known for their cutting edge websites. There is an odd disconnect between the innovative nature of new medical technologies and one’s experience when interacting with their brands online. We can attribute much of this common shortcoming to limited resources, pre-market technologies, and the regulatory landscape in which we operate, but when it’s time to commercialize your product, it’s time to pay close attention to your presence on the web. Read more
Targeting and Segmentation
Identifying and targeting market segments which will produce a steeper early adoption curve for your technology is vital to obtaining strong start out of the blocks. Assessing differing market segments should not only be solely based upon the market potential, but also on the potential barriers to entry which may exist within these segments. While many medical technology have the potential to be used across a number of market segments. Understanding which of these segments represents the greatest opportunity when the barriers to entry are factored into the equation requires a true understanding of the marketplace. Read more
What stage of product development are you at?
The mission of The Atticus Group is to partner with medical technology and molecular diagnostic companies to assist in the development of comprehensive strategic plans and tactical marketing solutions which drive revenue growth. Our specialty is working with companies who have novel medical technologies or diagnostic tests that are targeted towards the U.S. and select global markets. Our broad experience providing strategic insight and creative marketing solutions for innovative medical technology companies allows The Atticus Group to tailor our efforts to meet our customers needs.
Which of the below represents where you are at in the product life cycle? Click on the appropriate box to learn more about how The Atticus Group can help support your needs.
Is your product in the development stage?
Just getting started with an innovative new technology?
Whether you’ve got an initial prototype or are still in the design phase, The Atticus Group can help with sound advice for developing an initial business plan, defining the market for your device and helping you to address questions that may aid in your quest for future funding.
Are you preparing for product launch?
Ready to lay the groundwork for a successful product launch?
You’ve designed an innovative medical technology, confirmed its efficacy in clinical trials and are about to clear your last regulatory hurdles. You’re about to send your product out into the world – The Atticus Group can help you with pricing strategies, financial projections, development of economic messaging and more. Wherever you are in the process of commercializing your product, The Atticus Group can offer professional assistance with business development and creative marketing solutions that will help you make the most of your product’s strengths in today’s complex and crowded healthcare marketplace.
Is your product commercialized?
Need help gaining market adoption of your technology?
You’ve cleared all of the regulatory hurdles and have commercialized your technology – now you want to grow your business. The Atticus Group can help with tactical marketing solutions which can assist you in gaining a foothold in your targeted market segments and to drive product acceptance. Wherever you are in the process of commercializing your product, The Atticus Group can offer professional assistance that will help you make the most of your product’s strengths in today’s complex and crowded healthcare marketplace.
