Publication Strategy

The successful launch of an innovative new medical technology necessitates a meticulous plan for effectively communicating its value along with the development of a strategy for addressing anticipated objections expected from the marketplace.  A key component of this strategy is the development and execution of a strategic publication plan. The timely execution of an effective publication strategy can accelerate the adoption of a new medical technology.

A publication strategy should outline what manuscripts will be developed by topic area followed by the target journal for each submission.  The journals targeted for these publications should be based on the content and focus of the publication, the author and/or the intended audience.  Manuscripts should be submitted across a number of specialty-directed journals based on the differing customer segments that interface with the technology.

Sequential submission of manuscripts to key journals which target specific customer segments is needed to insure they receive continuous and pertinent information about the product.  Since the timeline associated with developing manuscript, submission, and eventual publication in a peer-reviewed journal (if accepted) is often lengthy, identifying alternative approaches for obtaining a more rapid dissemination of product information must be pursued in conjunction with the above.

The overall objective for a publication strategy should be to disseminate clinical and economic information which supports product positioning and the key benefits of the technology.

The Atticus Group has significant experience support companies with the development and implement of their publication strategies. Whether its the identification of target journals, manuscript development, interaction with authors, or the actual online submission process, we can support every step of the process.