Welcome to Our Blog
The classic quote, “it was the best of times, it was the worst of times,” which begins Charles Dickens’ A Tale of Two Cities, also describes the current atmosphere surrounding the introduction of innovative medical technologies. While advances in science, technology and our understanding of human illnesses have increased at a rapid pace, so has the resistance to new medical technologies, largely as a result of efforts to reduce health-care costs.
Companies with innovative technologies must cultivate a deeper understanding of their true market potential and develop strategies for successful commercialization in an atmosphere of increased hurdles put into place by governmental bodies, institutions and end-users.
With the above in mind, we have launched this blog with the objective of sharing insights and anecdotes to assist entrepreneurs and innovators in the successful commercialization of novel medical technologies. This forum will also serve as a platform for professional opinions on recent trends and developments within the medical device, diagnostics, and AI-based software industries.
The Pitch Deck – An Essential Element to Raise Capital to Support a New Technology Company
The Pitch Deck - An Essential Element to Raise Capital to Support a New Technology CompanyLarry Yost | December 1, 2023 | Blog Post“Money never starts an idea; it is the idea that starts the money.” – W. J. Cameron A “pitch” deck is used to sell your idea and the...
Did I Mention Customer Retention? The Importance of Reinforcing the Buying Decision
Did I Mention Customer Retention? The Importance of Reinforcing the Buying DecisionLarry Yost | November 1, 2023 | Blog PostYou’ve recently launched a new medical technology and now have met your initial strategic milestone of having your first customers try the...
How is launching a new product like running in a long distance race?
How is launching a new product like running in a long distance race?Larry Yost | October 1, 2023 | Blog PostAs many of my clients know, I am a runner. Since I founded The Atticus Group 14 years ago, I have run and completed a number of long distance races including...
The “ABCs” of Medical Technology Reimbursement in a Hospital OUTPATIENT Setting
The “ABCs” of Medical Technology Reimbursement in a Hospital OUTPATIENT SettingLarry Yost | August 1, 2023 | Blog PostIn the United States, Medicare’s payment system for procedures performed in a hospital outpatient setting differs significantly from the system for...
The “ABCs” of Medical Technology Reimbursement in a Hospital INPATIENT Setting
The “ABCs” of Medical Technology Reimbursement in a Hospital OUTPATIENT SettingLarry Yost | September 1, 2023 | Blog PostAs I indicated in my previous post, coding is the link between coverage and payment. Coding provides a mechanism for payers and providers to...
Understanding Reimbursement for Medical Devices: Coding, Coverage, Payment and Payors
Understanding Reimbursement for Medical Devices: Coding, Coverage, Payment and PayorsLarry Yost | July 1, 2023 | Blog PostI am often approached by clients who are looking for answers as to whether their new medical technology will be reimbursed, or as is often the...
Choosing a Website Development Partner
Choosing a Website Development Partner Larry Yost | June 1, 2023 | Blog Post Medical device startups are not typically known for their cutting edge websites. There is an odd disconnect between the innovative nature of new medical technologies and one’s experience when...
Check out our white papers!
Medical Technology Insights is an ongoing series of white papers developed by The Atticus Group addressing key topics of interest to companies developing and commercializing novel medical technologies.
Avoiding a False Start: Marketing Tips for the Successful Commercialization of Novel Medical Devices
A failed product launch can be disastrous, both financially and to the reputation of the brand. The development and timely execution of a comprehensive strategic launch plan is required for the successful commercialization of new medical technologies. In this paper we review four areas where advanced planning by marketing individuals can assist with a successful product launch.
Predicting the Future: Forecasting Initial Product Demand and Sales Revenue for Novel Medical Device Technologies
Sales forecasting for new medical technologies is both an art and a science. This paper reviews the benefits of developing a spreadsheet-based forecasting model and how various market factors and company-related parameters can influence forecasting for sales revenue and initial product build.