Business development and marketing solutions for innovative medical device and molecular diagnostic companies
Our Latest Blog Posts
Predicting the Future – Forecasting Initial Sales Revenue For Novel Medical Device Technologies
Developing accurate forecasts is important to medical technology companies for both the financial and operational aspects of the business. Forecasts assist the finance group as they develop revenue plans, determine appropriate expense levels, and forecast the...
The Pitch Deck – An Essential Element to Raise Capital to Support a New Technology Company
“Money never starts an idea; it is the idea that starts the money.” - W. J. Cameron A “pitch” deck is used to sell your idea and the associated technology to potential investors. A pitch deck should be a short slide presentation geared towards potential investors...
The “ABCs” of Medical Technology Reimbursement in a Hospital OUTPATIENT Setting
In the United States, Medicare's payment system for procedures performed in a hospital outpatient setting differs significantly from the system for inpatient payments (see my last blog post). Outpatient care includes services or procedures performed for patients...