Promotional, Procedural & Testimonial Videos (& Animations)

Videos and animations are powerful tools which can utilized in numerous differing ways to support the promotion and proper utilization of new medical technologies. It is important, however, to understand that effective videos are not simply the result of a “point and shoot” approach to filming…a lot of planning must take place upfront in order to create an effective video. This includes the development of a proper storyboard in advance, setting up the best venue/approach for obtaining the video footage, or the identification of the ideal animation group that can deliver what you need, on time, and at a budget you can afford.

Videos and animations can serve several differing purposes. Animations are an effective means of  to demonstrating how a technology works, video footage is often ideal for showing the technology in action during a surgical procedure or when interfacing with a patient, and customer or KOL testimonials are an effective means of supporting peer-to-peer selling. Videos can be utilized on websites, at tradeshow exhibits, in the field by sales reps, and a variety of other venues to convey important product information. The key is to deliver focused video content with the associated text captions and narration which effectively delivers your product message while avoiding making the video so long that the viewer loses interest.

The Atticus Group has significant experience producing videos for medical technology companies.

• We have the latest video editing software and know how to output high resolution video files for our customers.
• We have experience in creating effective storyboards and working with our clients technical and marketing teams as the videos are developed and produced.
• We know how to identifying professional videographers and work with a hospitals AV department to gain prior approval and to capture procedural footage (acting as the “director” for the project).
• We have produced patient videos which demonstrate the use of new medical technologies and customer testimonials which feature key thought leaders in their fields.

While The Atticus Group does not have the capability to create high-end animation, we have managed entire animation projects from the development of RFP (requests for proposal) to send to animation companies, the selection of an animation group to create the animation, working with our clients and the animation group to develop and finalize the storyboard, and managing the animation group through the development process to develop a final animated video which meets our customer’s needs.