Webinars and Email Marketing

Webinars and e-mail marketing campaigns are a vital tool as a part of a successful marketing strategy for medical technology companies. If implemented correctly, these digital media tools can be a simple, inexpensive, and effective means of communicating with targeted customer segments. There are, however, important considerations and guidelines that should be kept in mind in order to increase their effectiveness.

For email campaigns, there are numerous vendors like MailChimp, Constant Contact, Exact Target (and many others) who offer easy to use online email marketing software that enable anyone to create, design, send, and track email marketing campaigns. Developing a strategic approach to creating and implementing an email marketing campaign that establishes a series of appropriately timed communications to your customers which carry the same brand and have effective messaging is critical to the success of this tool. While it is important that you create emails that stand out and effective communicate your key message(s), it is also critical that you avoid the urge to communicate to often with individuals on your contact list and thereby alienating customers or potential customers (who will simply unsubscribe).

The Atticus Group works with its clients to develop and deliver effective webinars and email marketing campaigns and to monitor their success. We can also assist with design of email campaign templates and strategies for increasing effectiveness.

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