by Larry Yost | Jan 21, 2017
Development of Market Strategy and Marketing Plan . A marketing plan identifies and details all of the aspect of your marketing strategy and identifies how this strategy will be implemented. This plan ensures that everyone in the company, and investors, knows what you...
by Larry Yost | Jan 21, 2017
Product Positioning and Messaging . Product positioning is how a company communicates the value of its technology taking into consideration their customer target and market segmentation, competitive alternatives, and communication channels. The development of product...
by Larry Yost | Jan 21, 2017
Corporate and Product Branding . Your brand is the visual or perceptual identity of your company. Your corporate branding conveys the mission of your company and its associated products and services. Your product brand(s) support your marketing strategy and aligns...
by Larry Yost | Jan 21, 2017
Web Design and Development . Emerging medical technology companies are not typically known for their cutting edge websites. There is an odd disconnect between the innovative nature of new medical technologies and one’s experience when interacting with their brands...
by Larry Yost | Jan 21, 2017
Reimbursement Strategy and Economic Modeling . Most hospitals now have policies and procedures in place which require the review of new technologies prior to their use or purchase by the hospital. This has resulted in an expanded number of individuals who are involved...
