Our Services

 

 

Business development and market access solutions for innovative medical technology and diagnostic companies.

Our Services

 

 

Business development and market access solutions for innovative medical technology and diagnostic companies.

Strategic Solutions

Defining your company’s strategic objectives and identifying market strategies that enable rapid product adoption within key market segments is critical to the successful commercialization of new medical technologies. 

Tactical Marketing Solutions

Once you have defined the sales and marketing strategy for your innovative medical technology, its important to implement a wide range of tactical marketing activities in order to drive product adoption and revenue growth.

Market Access Strategy & Commercialization Plan

A marketing plan identifies and details all of the aspect of your market access strategy and identifies how this strategy will be implemented.

Product Positioning and Messaging

Product positioning is how value of a technology is communicated when taking into consideration the targeted customer base, competitive alternatives, and communication channels. 

Corporate and Product Branding

Your brand is the visual or perceptual identity of your company. Your corporate branding conveys the mission of your company and its associated products and services. 

Website Design and Development

Emerging medical technology companies are not typically known for their cutting edge websites. There is an odd disconnect between the innovative nature of new medical technologies and one’s experience when interacting with their brands online. 

Reimbursement Strategy & Economic Modeling

Most hospitals now have policies and procedures in place which require the review of new technologies prior to their use or purchase by the hospital. This has resulted in an expanded number of individuals who are involved in the decision making process and a greater focus on the reimbursement and the cost impact of the technology to the hospital.

Publication Strategy

The successful launch of an innovative new medical technology necessitates a meticulous plan for effectively communicating its value along with the development a strategy for addressing anticipated objections expected from the marketplace.  A key component of this strategy is the development and execution of a strategic publication plan. 

Promotional Materials and Presentations

The Atticus Group has the creativity and expertise to help you to deliver your messages to customers and investors via a wide range of print and digital media tools. We can help you to effectively convey your company and/or product messaging and deliver your product positioning to key segments of your target markets or create investor presentations which concisely communicate what you are all about.

Targeting and Segmentation

Identifying and targeting market segments which will produce a steeper early adoption curve for your technology is vital to obtaining strong start out of the blocks. Assessing differing market segments should not only be solely based upon the market potential, but also on the potential barriers to entry which may exist within these segments. 

Market Research

From concept development through post-launch assessment, customer input via market research is essential for positioning and commercializing new medical technologies. Attempting to bring a technology to market without adequate customer feedback, or even worse, disregarding customer feedback, will ultimately limit its acceptance in the marketplace.

Clinical Trials and Protocol Development

The development and implementation of studies which enable the collection of data which support clinical and economic messaging of a new technology is imperative to market acceptance. Understanding what type of study is appropriate for your needs and how the study or studies can be conducted in an economic manner with the right investigators is critical. 

Press Releases

Press releases are an important and vital communications tool for medical technology companies to provide updates and break news to the investment community and strategics who may be potential strategic licensing/acquisition partners or funding sources.

Webinars and Email Marketing Campaigns

Webinar and E-mail marketing campaigns are now a vital tool as a part of a successful marketing strategy for medical technology companies. If implemented correctly, these digital media tools can be an simple, inexpensive, and effective means of communicating with targeted customer segments.

Key Opinion Leader (KOL) Identification & Scientific Advisory Boards

Support from KOLs during the early commercialization period of your technology is vital towards achieving near-term (and long term) success. Identifying opportunities for leveraging KOLs during prior to and after product launch and identifying projects which they can be involved with will insure they remain engaged with you and your efforts, reinforcing their support for your technology.

Technology Licensing and Strategic Partnerships

Opting to pursue a licensing or distribution deal with strategic partners may help you to gain access to new geographic markets, to increase sales and marketing capacity, or to expand distribution channels for your technology. 

Promotional, Procedural & Testimonial Videos (& Animations)

Videos and animations are powerful tools which can utilized in numerous differing ways to support the promotion and proper utilization of new medical technologies. It is important, however, to understand that effective videos are not simply the result of a “point and shoot” approach to filming…a lot of planning must take place upfront in order to create an effective video. 

Tradeshow Planning

Tradeshows and medical specialty have the potential to be the single most costly line item within a marketing departments budget. Having the ability to effectively communicate the value of your technology directly to a large number of individuals within your targeted market segment in a short space of time and in one location make these meetings ideal opportunities for interfacing with potential customers and obtaining leads. 

Strategic Solutions

Defining your company’s strategic objectives and identifying market strategies that enable rapid product adoption within key market segments is critical to the successful commercialization of new medical technologies. 

Market Access Strategy & Commercialization Plan

Read more

Product Positioning and Messaging

Read more

Reimbursement Strategy & Economic Modeling

Read more

Publication Strategy

Read more

Market Research

Read more

Clinical Trials and Protocol Development

Read more

KOL Identification & Scientific Advisory Boards

Read more

Technology Licensing and Strategic Partnerships

Read more

Tactical Marketing Solutions

Once you have defined the sales and marketing strategy for your innovative medical technology, its important to implement a wide range of tactical marketing activities in order to drive product adoption and revenue growth.

Corporate and Product Branding

Read more

Website Design and Development

Read more

Promotional Materials and Presentations

Read more

Targeting and Segementation

Read more

Press Releases

Read more

Webinars and Email Marketing Campaigns

Read more

Promotional, Procedural & Testimonial Videos (& Animations)

Read more

Tradeshow Planning

Read more